CNN is covering itself and well makes itself look good. What type of society are we living in when a newscaster is being covered by the newscaster's news organization about doing his/her job? When we are all engaged in framing wars what becomes of actual discussion based on facts? Do we really want news organizations actively engaging in framing even more than they have in the past?
From Matthew Nisbet regarding framing and why more scientists should tap into it:
"That's the power and influence of framing when it resonates with an individual's social identity. It plays on human nature by allowing a citizen to make up their minds in the absence of knowledge, and importantly, to articulate an opinion. It's definitely not the scientific or democratic ideal, but it's how things work in society."
A new organization should not be the one's encouraging citizens "to make up their minds in the absence of knowledge". They should be the one's you know giving them knowledge. Isn't that their job?